If you've ever prepared for a job interview, chances are you've heard the classic prompt: "Tell me about a time you…" followed by a scenario that tests your communication, problem-solving, or teamwork skills. However, this question isn't just for HR anymore—it has quietly taken over coaching sessions, leadership development programs, and even personal branding workshops. And it's no accident.
In 2025, storytelling has become a critical communication skill.
Why This Format Works
The "tell me about a time…" structure taps into how our brains are wired. People connect with stories, not summaries. When someone asks you to recall a specific moment, they're not just interested in what you did—they want to hear how you think, how you react, and how well you can articulate your experience with clarity and authenticity.
This question forces you to:
- Choose relevant examples that demonstrate real-world competence
- Structure your thoughts using frameworks like STAR (Situation, Task, Action, Result)
- Showcase emotional intelligence and decision-making under pressure
That's why it's become a go-to in communication coaching. It helps people dig past generic claims, such as "I'm a good communicator," and instead prove it through compelling anecdotes.
Beyond the Interview: Where It's Showing Up
1. Coaching and Leadership Training:
Professionals working with coaches are asked to reflect on their past actions in specific scenarios. For example, "Tell me about a time you had to influence someone without authority," or "Tell me about a time you had to deliver difficult feedback." These reflections help pinpoint areas for growth and communication blind spots.
2. Personal Branding:
More individuals are building public-facing profiles—on LinkedIn, through personal websites, or in speaker bios. Using mini case studies or stories in this familiar format creates instant relatability. A well-told story is more memorable than a polished resume line.
3. Team Building and HR:
Organizations now use these prompts in group settings to encourage vulnerability and connection. Storytelling sessions where employees share "a time they solved a difficult problem" or "a time they asked for help" can build camaraderie and trust.
How to Get Better at This Skill
If you're preparing for a career transition, personal branding push, or simply want to sharpen your communication edge, start with this practice:
- List five moments in your professional (or personal) life where you overcame a challenge, resolved a conflict, influenced others, or learned a tough lesson.
- Practice telling them out loud—trim the fluff, focus on key details, and reflect on what it says about who you are now.
- Record yourself or share with a coach or peer to refine your delivery.
If you want to stand out from the crowd in a job interview or networking event, tell a story that illustrates your expertise. Give a couple of examples of how you helped someone achieve success or resolved an issue between co-workers or clients. "Tell me about a time…" isn't just an interview prompt—it's a training ground for authenticity, clarity, and leadership presence. Master this skill, and you won't just get the job—you'll own the room.
Want to sharpen your communication skills and craft stories that get results?
Visit CelesteDeCamps.com to explore customized coaching programs, practical resources, and workshops designed to help you speak with confidence and lead with impact.
You can also check out my Ebook-Rapid Rapport and quickly connect with everyone you meet.
Here's the link to my Ebook-Rapid Rapport.